How Many Apricots?

TL;DR

Harvesting over 700 apricots from neighborhood trees taught lessons about abundance, preservation, and not wasting resources. The process of transforming fresh fruit into 27 pounds of preserved products mirrors scaling global communications-taking local insights and preserving their value for broader application. When we work with local resources and understand local conditions, we achieve remarkable productivity. This same principle applies to global business: understanding local markets, respecting local resources, and finding ways to preserve and share value across contexts. Local abundance creates lasting value, just as local market insights create lasting global success.

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San Jose was once home to large orchards, just another part of America's bread-basket. Today, these are covered by an ever growing city, but in my neighborhood fruit trees are still abundant.

We have 9 fruit trees, and our neighbors apricot tree grows well over my driveway. We harvested over 700 (I lost count) over 3 weeks time. After eating our fill each day, I reduced the rest into 27 lbs of goopy delight, and froze them. For science.

The Science of Preservation

This massive harvest taught me valuable lessons about abundance, preservation, and the importance of not letting resources go to waste. The process of transforming fresh fruit into preserved products mirrors the work of scaling global communications - taking local insights and preserving their value for broader application.

Local Abundance, Global Lessons

The abundance of fruit in our neighborhood reflects a larger principle: when we work with local resources and understand local conditions, we can achieve remarkable productivity. This same principle applies to global business strategy.

Understanding local markets, respecting local resources, and finding ways to preserve and share value across different contexts - these are the same skills that make successful global communications possible.

The 27 pounds of preserved apricots represent more than just fruit - they represent the potential for local abundance to create lasting value, just as local market insights can create lasting global success.

-Ben Cornelius